Google Search Console has launched its new “Platform Properties” feature globally, giving creators, businesses, and digital marketers a better way to track their social media content in Google.

The feature allows users to connect their Instagram, TikTok, X, and YouTube accounts with Search Console. After verification, they can see how posts, videos, and other content perform across Google Search, Discover, and Google News.

Users can view important data such as clicks, impressions, click-through rates, search positions, and the search terms people use to discover their content. This makes it easier to identify popular posts, understand audience interests, and improve future content strategies.

Platform Properties can also help marketers compare the performance of content across different social and video platforms. For example, a business can examine whether its YouTube videos or Instagram posts receive more traffic from Google.

This update is important because online visibility is no longer limited to websites. Social media posts and videos are also appearing regularly in search results. Businesses can now use real search data to improve video titles, captions, hashtags, topics, and promotional campaigns.

For digital marketing teams, the global launch offers a clearer connection between SEO and social media marketing. It can help brands make smarter content decisions, reach the right audience, and improve their overall presence across Google.