Google is making artificial intelligence in advertising more transparent.

The company has introduced new disclosures that show users when an advertisement was created or significantly edited using AI. The information will appear inside Google’s “How this ad was made” section, giving people greater visibility into the technology behind the ads they see.

Advertisements created through Google’s own generative AI tools may receive the disclosure automatically. Marketers using external AI platforms may also be able to declare when AI was involved in producing their campaigns.

The update could have a major impact on brands running ads across Google Search, YouTube and other Google-owned platforms. While AI helps advertisers create visuals and copy faster, the new labels could influence consumer trust and campaign performance.

For marketers, the message is clear: AI-generated advertising is not disappearing, but transparency is becoming part of the strategy.

As consumers become more cautious about synthetic content, brands that use AI responsibly and disclose it clearly may gain a stronger advantage.

The era of hidden AI advertising may officially be coming to an end.