Google introduced new AI-powered advertising features on November 5, 2026, as part of its Creative Drop #2 update. The announcement covers campaign translation in Google Ads, festive product image creation in Asset Studio, and improved video tools powered by Gemini Omni 1.2. These features aim to help businesses prepare holiday advertising materials faster and with less manual production work.

The new tools are designed to help businesses prepare for the busy holiday shopping season, including Black Friday, Cyber Monday, and Christmas. With AI assistance, advertisers can create different versions of their ads while spending less time on manual design and production work.

One important feature is AI Campaign Translation. According to Google, the tool supports campaign localization across 15 languages, including Spanish, French, German, and Portuguese. Advertisers can review and edit translated content before launching their campaigns. Google also recommends keeping newly translated campaigns paused until the wording, brand tone, and campaign settings have been checked.

The translation feature could help companies reach customers in different language markets without building every campaign manually. Rather than changing the original campaign, Google Ads creates a separate localized campaign. As explained in Google’s campaign localization guidance, advertisers should review translated ad text, keywords, landing pages, locations, and budgets before launching. Businesses should also check the available languages and eligibility requirements within their Google Ads accounts.

Google has also improved its Asset Studio with new AI-powered image creation features. Advertisers can turn ordinary product photos into holiday-themed images without organizing a new photoshoot. For example, a business selling gifts can place its products in a festive setting with seasonal lighting and decorations.

The image tools also allow businesses to upload brand guidelines as a PDF, including preferred colors, fonts, and wording rules. Google suggests providing four or five real product photos from different angles to help create more accurate seasonal images. Its Asset Studio guidance explains how advertisers can keep AI-generated content closer to their brand identity. This could be especially helpful for smaller businesses that want professional-looking holiday ads without organizing a new photoshoot.

Another major update focuses on video advertising. Google has introduced improved video creation capabilities powered by Gemini Omni 1.2, an updated AI video generation model. Advertisers can use Asset Studio to produce video content in horizontal, vertical, and square formats for Google and YouTube campaigns.

These video tools can help businesses prepare advertisements for different screens and placements. Advertisers can create vertical and horizontal videos, then test two different opening scenes within the first three seconds to see which attracts more attention. ImiliCorp has also explained how YouTube ad creative affects campaign performance, including the importance of early branding, clear messages, and engaging visuals.

For small and growing businesses, these AI features could reduce some of the time and effort required to produce professional marketing materials. Companies may be able to test more creative ideas, prepare campaigns for different audiences, and update their advertisements without starting every design from scratch.

AI tools can make content production faster, but they do not guarantee better advertising results. Businesses still need clear marketing goals, accurate product information, strong landing pages, and attractive offers. Advertisers should track conversions, customer acquisition costs, and return on ad spend while remembering that these measures do not automatically prove profitability. ImiliCorp’s MER vs ROAS guide explains how businesses can evaluate advertising performance more carefully.

For businesses planning holiday campaigns, a practical starting point is to choose one target audience and one seasonal offer. Advertisers can then prepare a small selection of translated messages, product images, and video variations. Before publishing, teams should review the AI-generated material for accuracy, confirm that promotions and prices are correct, and compare results to identify which creative ideas work best.

With the 2026 holiday shopping season already underway, Google’s new AI tools could help businesses refresh campaigns more quickly. The biggest opportunity is to combine faster content creation with consistent branding and careful performance testing. Before increasing advertising budgets, businesses can also follow ImiliCorp’s paid campaign scaling checklist to check whether their tracking, offers, and customer experience are ready for more traffic.