Google has introduced platform properties in Search Console, giving creators, brands, and marketers a new way to measure how their social content performs on Google Search and Discover.

The update supports content from Instagram, TikTok, X, and YouTube, allowing users to see which search queries are driving traffic to their posts. Marketers can also track key performance data, including clicks, impressions, top-performing posts, and audience discovery trends.

Google says the feature includes a dedicated Insights report, helping users quickly understand recent traffic patterns and how people are finding their social accounts through Google.

To use the feature, marketers can add one of the supported platforms inside Search Console and complete the verification process. Google says the rollout will become available gradually over the coming weeks.

This update is important because it brings SEO and social media analytics closer together. For agencies, creators, and in-house marketing teams, it could become a powerful tool for understanding how social content contributes to search visibility.